Tracta is a Hawke’s Bay based agribusiness advertising agency of 26 years and when they decided to target the rural sector only, they did it for one reason; it’s where they belong. Many of them are from farms, it’s what they know and love. Their whole focus is agribusiness – they don’t have to think about toothpaste one minute and investment banking the next. This is what we do.

Tracta grew up with farmers and understand and engage with them; they know what goes into nurturing and growing the world’s best produce and how to take their story of provenance to market with depth. That’s why they they’re NZ’s most specialist agribusiness agency.